Anyone can build a website. Easy to use template systems and commercials hawking free websites have made the practice of web development seem simple and easy. But this over simplification of the process has lead many business down the wrong path and can cause damage that will live on long after the site is replaced.

The secret to effective web design and development starts long before a platform is chosen or a web developer is hired. Empire’s approach is to leave all options on the table. While we typically prefer custom design and development over template systems, in some cases “off the shelf” solutions are ideal. Blog sites are a great example of this. We begin as we do with any project, by evaluating the business and understanding the goals and objectives for the project. Then we can help you allocate resources (budget, labor hours, etc) to create the business tool that gives you your greatest chance for success.

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A website is not a static business card that gets updated every few years. It should be viewed as an integral sales asset designed to attract, convert and retain your audience. We use analytics and tracking programs to measure what is working and what is not, and then evolve the site over time to become the most effective mousetrap possible. So, if you think there is more business to be won than what is currently coming through your website, give us a call. We’ll put you on the path to sales, revenue and ROI!